“Chefs supporting Chefs” in culinary inspiration is Unilever Food Solutions’ objective, hence its annual publication of TRENDWATCH HOTEL on up-to-date Hotel Industry Related Trends. It tracks global guest trends, inspires culinary ideas and offers food solutions.
The hotel industry is ever-changing – in a blink of an eye, tourists’ profile changes, MICE demand fluctuates, and there is a rise in diners’ expectations. Add in the mergers of major hotel conglomerates, implementation of a new tourism tax, or even collaborations between ASEAN nations, the hotel industry is one that is rapidly evolving!
For hotels to continue to survive and grow in such a volatile and competitive environment, they need to be on top of the industry trends, to ensure that they cater their offering to suit the dynamic changes in the hotel industry.
It is not an easy task, sometimes daunting in fact. That is exactly why UFS introduced TRENDWATCH HOTEL, to provide our customers with the latest information from global marketing agencies, not only on Guest Trends, but also culinary inspiration to satisfy the increasingly discerning diner. By understanding these market trends, hotels are better equipped to strategise and “Inspire Great Buffets”.
There is huge potential for the hotel industry within the region. According to Mckinsey and Co., Southeast Asia is expected to draw more than 12 million people for MICE (Meetings, Incentives, Conventions and Exhibitions) by 2018. In Malaysia specifically, the MICE sector has been growing by 5% year on year. Hoteliers are gearing up to put the right skills, policies and facilities in place.
Not surprisingly, most of these MICE business travelers are millennials and will account for 75% of travel spend in the next 10 years. They had over US$4 trillion in disposable income in 2015 and 42% are likely to spend more company money than their own when travelling (HotelRez).
Are you ready to cater to this every-changing group of millennial guests? How do you satisfy their discerning palates?
Unilever Food Solutions has always tried to push the boundaries for food solutions. On top of providing globally renowned products such as Knorr, Lady’s Choice, Planta and Lipton, it has an internal team of passionate and creative chefs, who go that extra mile to support other chefs, in terms of training, inspiration and food solutions. We are ready to partner you to create culinary inspirations to excite your guests!
Unilever a sponsor in Culinaire Malaysia
Unilever Food Solutions is a sponsor for the Malaysia Junior Tiger Cup competition in Culinaire Malaysia 2017. The competition will be held at Exhibition Hall 6 in the Kuala Lumpur Convention Centre.
The preliminary round is on 26 September and the final is on 29 September