Food and Hotel Malaysia 2017 together with Culinaire Malaysia, held from 26 to 29 September, closed on a high note at the Kuala Lumpur Convention Centre. The FHM organisers, UBM MES, were elated that they hit record numbers in the 1,250 local and international companies participating in the event and 25,823 trade visitors coming from 57 countries, about 3,000 more than in 2015.
A total of 10 Exhibition Halls and 12 International Group Pavilions catered to myriad products, both food, foodservice and equipment related. Algeria, Belgium, China (Fujian Province), Japan, Korea, Libya, Philippines, Singapore, Taiwan, Tunisia, Turkey and the US were in the International Group Pavilions.
There was a buzz every day, with activities like the Tuna Slicing Demo by chefs at Sendo Ichi, Norwegian Seafood cooking demos at various Exhibitors’ booths and AFC Celebrity Chef Sherson Lian and his mother showing their cooking skills.
Then there were the numerous tastings, such as at the Japan Pavilion where sweet black garlic, yellowtail and bonito sashimi, squid and octopus, sesame paste and sake were offered to visitors to garner interest in the products and seek local and foreign distributors.
In the other halls, the Callebaut Belgian chocolate tasting drew fans, there were soy sauce marinated crab from Neagohyang Seafood, Italian olives, grilled eggplant and onion slices, California salsa dips and tortilla chips and pizzas hot from the oven, all of which invited a sampling.
Australian beef and lamb, ice-cream, goat’s milk gelato, curry and sambal pastes, sesame oil, coffee, pastries, cakes, fresh fruits, cocktails and craft beers were among other food products that exhibitors generously shared with visitors. The Wine Village, a session on Bordeaux wines, and the Official Whisky Ambassador Seminar Malaysia 2017 kept buyers, distributors and special guests engaged.
Those in the F&B and hotel business were catered for in displays of tableware, coffee, gelato and ice-making machines and kitchen equipment, furniture, beddings, chef attire, packaging equipment and other foodservice essentials.
All in all, it was an event with something new every day. Now for FHM 2019, the 15th Malaysian Exhibition of Food, Drinks, Hotel and Foodservice Supplies, Services and Related Technology, which has been fixed for 3 to 9 September 2019.